LEGO® Life: kid-safe community 2021.9

LEGO® Life is a safe, creative social app designed with kids’ learning in mind. Your child can share their creations in the fully moderated community, get inspired and engage with other young LEGO creators using emoticons and moderated text comments in an entirely free and safe social media platform for kids. An educational app nurturing kids’ creativity with awesome LEGO building ideas and decorating challenges, LEGO Life is the ultimate companion for keen LEGO creators, packed with fun videos for kids and fueled by kids’ imaginations.

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With LEGO Life kids can:
- Build themselves using the LEGO Minifigure Avatar creator for kids and customize their profile with a safe, anonymous nickname
- Bring their Avatar to life with an augmented reality feature on compatible phones
- Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent
- Use emoticons and text stickers to chat with other young LEGO creators. Children can make friends in this social media app for kids.
- Discover building tips and hacks to learn how to use LEGO bricks in brand new ways
- Take on exciting LEGO education challenges with building and decorating activities to foster kids’ learning
- Use the kids learning tube to find awesome, kid-safe videos featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more!
- Friend their favorite LEGO characters, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts

Safe social media space for kids to share:
- A completely anonymous, creative app. Create your own avatar and an anonymous profile, to ensure safety, and design your own LEGO minifigure using the Avatar maker for kids.
- Verify your child’s account to control the actions they can perform and unlock the full LEGO Life kids’ learning experience for your child, including features where they can share multiple pictures, watch kids videos or comment with text on LEGO posts. Children can make friends in this social media app for kids. Kids can also communicate in ways that encourage their creativity.
- Account verification is quick, easy and is required once
- All uploads, including children’s videos and text comments, are fully moderated before being approved as safe for kids

Important information:
- The app is FREE and there are no adverts, in-app purchases or third-party advertising

LEGO marketing content and information is served in hope of inspiring children’s education through creative play

- All uploads, including videos and text comments, are moderated before being declared safe for sharing with children - those revealing personal information or containing unsuitable material are rejected

- Verified Parental Consent requires a one-time credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge Your card information will not be stored anywhere on our systems

- Identity verification is possible using the most common international credit and debit cards

- As part of the LEGO Account sign-up, we collect the following information from you and your child:
o The country in which you live
o Your email address
o Date of birth

We use your personal information to manage your account and review anonymized data to provide a safe, contextualized and excellent LEGO building and kids social networking experience. You can learn more here: www.lego.com/privacy-policy and here: www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.

- For app support, please contact LEGO Customer Service: www.lego.com/service

- The list of compatible devices for the AR avatar for kids feature can be found at www.lego.com/service/device-guide

LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2021 The LEGO Group.