This release does not have a Play Store Description, so we grabbed one from version 22.0.0.32_160818:

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If you like ASUS Messaging, please give us 5 stars to encourage us. 

ASUS ZenUI Messaging is an essential application integrated in ZenFone with the best usability and efficiency. ASUS ZenUI Messaging provides an easy way to send SMS/MMS messages in dual SIM situation.
SMART & SIMPLE
ASUS ZenUI Messaging is beautiful, simple, and easy to use. The user interface is neat and clear. With your Zenfone, you can send SMS via both SIMs or send MMS via active mobile network.
VIP MSG SUPPORT
If you’re using ASUS ZenUI Messaging on a ZenFone, it will integrate with Launcher badge icon to show unread messages notification. You may set a message reply as a task in Do It Later as well. Never miss any important messages from VIPs!
BACKUP & RESTORE OPTION
You can backup all SMS messages in your Zenfone, or send the backup file with an email. After resetting your Zenfone, it’s easy to restore all your message conversations from a backup file.
THEME/BACKGROUND CHANGE OPTION
You may change the background picture in your own choices, or apply the system theme change to give a different look to your Messaging app
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This release may come in several variants. Consult our handy FAQ to see which download is right for you.

Variant
Arch
Version
DPI
190013682 APK
March 22, 2015
noarch
Android 4.4+
nodpi
All Releases
November 12, 2015
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