EA HUB

This release does not have a Play Store Description, so we grabbed one from version 1.0.1:

Welcome to EA Play, your one-stop destination for EA’s biggest and best mobile games. With EA Play, Samsung customers can receive special offers and promotions throughout the year, and stay up-to-date with our latest and greatest titles and updates.

You’ll discover a whole host of exciting games to enjoy whenever and wherever. Build your own beautiful, bustling city in SimCity BuildIt.
Play super sports titles like Madden NFL Mobile and FIFA 16 Ultimate Team that get you into the heart of the action. Race for dominance in the first white-knuckle edition of Need for Speed made just for mobile. And collect your favorite heroes across the Star Wars™ universe, in Star Wars: Galaxy of Heroes, to form powerful teams as you conquer your opponents in epic, RPG-style battles.

Plus, you’ll get rewarded with EA by receiving latest offers and promotions – only available here! Start by downloading Star Wars: Galaxy of Heroes and receiving a premium Samsung Data Pack free, helping you to become a legendary hologamer.

The world of mobile gaming, brought to your fingertips. It’s all on EA Play.