Revealing the inspirations behind Creative Director Alessandro Michele’s collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs of the House, use Augmented Reality to decorate spaces and virtually try-on eyewear, sneakers, masks, lipsticks and hats. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the GG Marmont bags. Enter special sections, Gucci Places to explore curious corners of the world connected to the House, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence.

From version GUCCI 6.8.3:

Download the latest version of the App to discover the interactive world of Gucci. Play Arcade games, including the new Gucci Beloved Bounce. Virtually try on pieces from the House collections. Explore our campaigns and products, like The Alchemist's Garden fragrances. Listen to the Gucci Podcast series and download exclusive wallpapers. Learn about our commitment to creating positive impact via Gucci Equilibrium, now home to CHIME FOR CHANGE, Gucci’s longstanding campaign for gender equality.

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May 28, 2021
April 23, 2021
March 30, 2021
March 30, 2021
March 22, 2021
March 18, 2021
February 10, 2021
February 3, 2021
February 3, 2021
February 1, 2021